If humanity has not been gifted with divine consciousness by the sages, it is not only because such a free gift cannot be made. It is also because humanity prefers other things instead. When a questioner suggested to Buddha that he give Nirvana to everyone, Buddha sent him to ask at many houses what the people there wanted most. All desired some material thing or some worldly quality. Nobody desired Nirvana.
-- Notebooks Category 1: Overview of the Quest > Chapter 2: Its Choice > # 18